What does UX research focus on?
The goal of user experience research is to prioritize the user. In order to do so, researchers must focus on understanding user behaviors, needs, and motivations.
A design team finished developing a product and successfully pushed it to the market! Now they want to know what users think. Which type of research can best help the team answer their question?
The goal of post-launch research is to understand how users experienced the product, and assess whether it was a good or poor user experience. In other words, did the design team succeed in what they set out to do?
There are three key qualities that UX researchers usually possess. Which of the following helps UX researchers understand someone else’s feelings or thoughts in a situation?
Empathy is the ability to understand someone else’s feelings or thoughts in a situation. It’s a good quality for UX researchers to have.
Which of the following is a primary UX research method?
Interviews are an example of a primary research method.
A design team wants to build an application for mobile users. They’ve noticed a lack of cat owner-related apps on the market and they want to create an app to fill that void. They want to figure out what they should build. At this stage, what kind of research in the product development lifecycle should they employ?
Foundational research answers the question: What should we build? This helps designers assess what the user problems are and how they can be solved.
Which type of bias is an overestimation of the number of people who will agree with an idea or design?
The assumption that others will think the same way we do creates false consensus.
Confirmation bias is defined as looking for evidence to prove a hypothesis you already have. Identify a method that can help overcome confirmation bias.
Consider the following scenario:
To decide what type of fitness app to design, the research team designs a survey to learn about gaps in the marketplace. They survey a group of fitness enthusiasts, and ask users to rate—from 1 (strongly dislike) to 5 (strongly like)—the top fitness apps on the market. Using this numeric data, the researchers calculate the average likability rating for each app.
What type of research is the team conducting?
This is quantitative research, which focuses on measurable results shared as numerical answers. Quantitative research gives you the “what,” and qualitative research gives you the “why.”
Imagine that a design firm’s research team knows about their users’ pain points, but they need to answer a few specific questions before proceeding. To learn more, they decide to collect in-depth information on a handful of users’ opinions. What is the most appropriate research method?
When developing a product, what are the benefits a usability study provides for design teams? Select all that apply.
Usability studies allow researchers to receive in-depth user feedback about a product. This helps researchers acknowledge the user’s actual experience, rather than relying on assumptions.
Usability studies allow researchers to observe how users interact with a product. This helps researchers acknowledge the user’s actual experience, rather than relying on assumptions.
When developing a product, what benefits does interview research provide for design teams? Select all that apply.
Consider the following scenario:
Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. To learn about user experiences with their product, the designer conducts interviews with a select group of target users: podcast enthusiasts. The researcher interviews 10 respondents and remembers the end of the last interview most clearly. The researcher uses this final interview to guide their thinking.
What are some methods the researcher can use to avoid the impact of their recency bias? Select all that apply.